People often ask if I prefer to shoot Beauty or Fashion photography, as the vast majority of photographers in this space tend to lean toward one over the other, but I legitimately enjoy BOTH. The creative process is very different for each style and subject, and both have their own distinct approach from a creative standpoint, which I really enjoy. While I view Fashion photography is an endless playground of freeform expression, I consider Beauty photography an opportunity to help redefine what “beauty” means by showcasing looks that challenge the standard.
Beauty photography is itself a tremendously challenging genre, and I like to push the boundaries of traditional beauty standards and antiquated industry expectations by adding a variety of ethnicities and skin textures to my book. Beauty is not a singular perspective that belongs within the bounds of social construct or current trends, but should be representative of an entire spectrum of physical, ethnic, and universally captivating looks.
Fashion photography, however, is a niche that escapes strict definition and is virtually limitless in terms of creative freedom. With Fashion, the objective is to tell an enchanting story through a calculated combination of aesthetics; clothing, accessories, makeup, location, lighting, props and of course, people. As a photographer, I find through the utilization of these components, I am able to build a compelling story that provides the viewer a glimpse into an imagined world through my unique perspective, which is, for me, a tremendously fulfilling and spellbinding artform.